UNC's Official Athletic Site TarHeelBlue.com Relaunches
January 7, 2000 | General
Jan. 7, 2000
CHAPEL HILL, N.C.- The University of North Carolina athletic department, in conjunction with Student Advantage's FANSonly Network, is expanding its efforts to provide fans with complete coverage of Tar Heel athletics through a complete redesign and re-launch of its comprehensive official athletic website located at TarHeelBlue.com. The re-launch, which became live yesterday, is the only official source of information, merchandise, multimedia and more for the UNC athletic department. North Carolina's official athletic website will expand its efforts to provide Tar Heel fans with complete information on all UNC sports. Also included are photos, audio and video clips, event coverage, rosters, schedules and interactive promotions and games. Throughout the year, the site will also offer opportunities to interact online with UNC players and coaches. Fans can also purchase officially licensed merchandise through the site's FANStore with proceeds from each sale benefiting the athletic department. Online ticketing and other enhancements will be added to the site soon.
"Our partnership with Learfield Communications and FANSonly provides the opportunity to have a first-class internet presence," says UNC Director of Athletics Dick Baddour. "We are intent on providing our fans, alumni, prospective student-athletes and media an information source on Carolina that is second to none. We are excited to add Woody Durham and Mick Mixon to the TarHeelBlue.com lineup. We will continue to emphasize the information we have provided in the past, but are looking to increase our editorial content. Woody and Mick are terrific ambassadors for the University. I know our fans will enjoy their columns which will be rich in the flavor of Tar Heel athletics."
Durham and Mixon are the broadcast team for Carolina football and men's basketball. They handle play-by-play and color analyst duties for the Tar Heel Sports Network, which is owned and operated by Learfield Communications.
"We are thrilled that the University of North Carolina is placing a renewed emphasis to its official athletic website," said Jeff Cravens, FANSonly Network's Vice President and General Manager. "TarHeelBlue.com is the complete destination for Tar Heel fans to follow their favorite UNC teams. The power of the Internet has become a vital part of any athletic department's marketing and promotional efforts and its is a credit to UNC that they are taking full advantage of it."
Through TarHeel Blue.com, computer users will be able to access virtually anything they would want to know regarding UNC athletics. Game coverage within minutes of the event's completion, player and coach biographies, statistics and special coach and student-athlete profiles will be updated on the site on a regular basis. The site will also include a feature for fans to register for updates to be delivered to the registrant's email account on a weekly basis.
The site is part of the 65-school FANSonly Network, which will help distribute UNC news and information through its hub site located at www.fansonly.com.