University of North Carolina Athletics
Baddour to Join Panel on Future of College Football
October 6, 2003 | General
Oct. 6, 2003
By Zach Hoskins
UNC School of Journalism and Mass Communication
CHAPEL HILL -- The future of college football will be debated Oct. 27 by a panel that will include University of North Carolina at Chapel Hill Athletic Director Dick Baddour and UNC President Emeritus William Friday.
Other panelists will be Sherri Chisolm, a marketing executive for Jefferson-Pilot Sports; Corey Holliday, UNC assistant athletic director for football student-athlete development; and Caulton Tudor, sports columnist for The News & Observer of Raleigh.
The free, public event, presented by the UNC School of Journalism and Mass Communication, will be from 5:15-6:45 p.m. in Carroll Hall auditorium on the Carolina campus. The focus will be on football's future overall, not at a particular university.
Panelists will discuss media and sponsorships, football's place as part of a university's mission, its role as a life experience for players and coaches, and its effect on the university's image, said John Sweeney, sports communication professor in the school. Sweeney and students in his "Ethical Issues and Sports Communication" class are organizing the event.
"It should be a dramatic event," Sweeney said. "The students have researched all aspects of the game and will address their best questions to the panel. Those questions will explore the key challenges college football must address for a prosperous future."
The discussion will be part of the school's new sports communication program, established by a $1 million donation in 2001 from an anonymous donor. Besides endowing the professorship held by Sweeney, the funding provides courses about sports and the media, offers internships and scholarships for students and brings visiting lecturers to the school.
addour, a 1966 Carolina graduate, has been athletic director for the past six years. During that time, Tar Heel teams have won more ACC championships than any other school. They led all conference schools in the Directors' Cup of the National Association of Collegiate Directors of Athletics five times. addour received a Distinguished Service Medal in 2001 from the UNC General Alumni Association.
For more than a decade, Friday led the Knight Commission on Intercollegiate Athletics, a group that in the 1990s published reports that led to the restructuring of the National Collegiate Athletic Association. A 1948 graduate of Carolina's law school, Friday was assistant dean of students at UNC-Chapel Hill in 1948-51. He was named assistant to Gordon Gray, consolidated UNC system president, in 1951. Friday became acting system president in 1956 and president later that year. He served for 30 years, until his retirement in 1986, making him the longest-serving university president of the 20th century.
Chisolm directs client services in Jefferson Pilot's Charlotte headquarters. Previously she coordinated marketing and sponsorship associations for the Carolina Panthers, where she worked with major national clients including Alltel Communications, Miller Brewing Company and Sony Ericsson. She also has worked in marketing for Duke Power, North Carolina A&T University and Florida State University.
Holliday joined Carolina's athletics department in 2002. He works with the football team in player relations and financial aid matters and is a liaison with the academic support services program. Holliday earned a bachelor's degree from Carolina in 1993 and a master's degree in sports administration in 1997. He played wide receiver for the Tar Heels in 1989-93 and holds the university record for most career receiving yards (2,447). He played four seasons with the Pittsburgh Steelers and was on the team that played in Super Bowl XXX against the Dallas Cowboys.
Tudor has covered ACC sports for more than 30 years for the N&O and earlier for the Raleigh Times. He is a member of the U.S. Basketball Writers National Hall of Fame and has covered each ACC national championship team with the exception of North Carolina in 1957. A two-time former president of the Atlantic Coast Sports Writers Association, he has been on the organization's board four times.
Parking is free in some campus lots after 5 p.m. Carroll Hall, just west of the central Polk Place quadrangle, is near the lot at Pittsboro and McCauley streets and the Swain visitor lot, which has paid parking, off Cameron Avenue. For more information, call (919) 962-4074.
For more information, contact: John Sweeney, (919) 962-4074, jsweeney@email.unc.edu.
