University of North Carolina Athletics
Redesigned TarHeelBlue.com Unveiled
August 10, 2011 | General
Aug. 10, 2011
CHAPEL HILL - Longtime partners University of North Carolina and CBSSports.com College Network today unveiled an enhanced website for Carolina, TarHeelBlue.com, providing Tar Heel fans with improved features and overall user experience.
Starting today, the redesigned TarHeelBlue.com will use the latest technology to provide fans with a robust experience unique to UNC Athletics. CBSSports.com College Network, in conjunction with UNC staff, has been working for the last several months to prepare the site for today's launch.
Among the new and updated features at TarHeelBlue.com are:
• A streamlined, cleaner overall look to the site's design
• An enhanced and larger video player that allows users to watch videos within the top stories area of the site
• An improved social media portal that gives UNC's official Twitter feeds and Facebook page a greater presence on TarHeelBlue.com
• Convenient dropdown menus that better organize and highlight the site's content
• Archived photo galleries
• Fan polls
"Representing one of the biggest brands in college athletics, TarHeelBlue.com has long been one of the most trafficked sites in the CBSSports.com College Network," said Patty Hirsch, VP & General Manager, CBSSports.com College Network. "This redesign, combined with our cutting edge technology, world-class customer service and the marketing reach of CBS will exceed the needs of Tar Heel fans and alumni while generating significant revenue for UNC."
The CBSSports.com College Network features best in class service combined with cutting-edge technology along with the power of the CBS brand to help protect and grow partner brands and fan bases. For more information about the CBSSports.com College Network, visit http://collegenetwork.cbssports.com/.
