University of North Carolina Athletics

Papa John's Is Official Partner Of UNC Athletics
August 9, 2012 | General
Chapel Hill, NC (August 9, 2012) - Tar Heel Sports Properties today announced Papa John's as the newest Official Partner of University of North Carolina Athletics. The five-year collaboration includes stadium signage, broadcast and online presence, in-venue concession sales during football games played at Kenan Memorial Stadium and basketball games held in the Dean E. Smith Center as well as many other university sporting events.
In celebration of the partnership announced by Papa John's International, Inc. (NASDAQ: PZZA) and The University of North Carolina, North Carolina state residents will enjoy exceptional quality specials from Papa John's Pizza as well as an exclusive offer with each Carolina victory on the gridiron and hardwood. From the first whistle blow this football season, to the final buzzer of the 2012-2013 basketball campaign, Tar Heel fans will be rewarded with a 50% discount off their entire online order, at regular menu price, the day following every UNC football or men's basketball win, by using the promo code TARHEELS at www.papajohns.com.
To add to the excitement and anticipation of a winning season, Papa John's is providing all Tarheels' fans and North Carolina residents an early opportunity to enjoy this discount. Starting Thursday, August 9 through Sunday, August 12, fans will receive a 50% discount, on regular menu priced items, when using the TARHEELS promo code online at www.papajohns.com. When ordering online, consumers are encouraged to register for Papa Rewards - the only online customer loyalty program offered by a national pizza chain - to start earning free pizza fast.
"The University of North Carolina is a world-class academic institution with a top-notch athletic department and Papa John's is the pizza quality leader known for 'Better Ingredients. Better Pizza.'" said Mike Smith, Operations Vice President for Papa John's in the Carolinas. "We have long admired the Carolina athletic program as an organization that embodies the same high standards we do. As an Official Partner of University of North Carolina Athletics, we look forward to cheering the Tar Heels on to victory each and every game. We're especially proud to have the opportunity to reward all the passionate Tar Heel fans."
"We are excited about entering into this new partnership with Papa John's," said Gary Sobba, General Manager of Tar Heel Sports Properties. "This partnership brings together the storied tradition and long-term success of UNC Athletics programs with the exceptional reputation of an industry leader in Papa John's. In addition, we are excited that this new partnership will allow Tar Heel fans throughout the state the opportunity to further celebrate each Tar Heel victory with a 50% discount off their entire online order the day following every Carolina football and men's basketball win this season."
Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For 11 of the past 13 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's also earned the 2012 Harris Poll EquiTrend® Pizza Brand of the Year. Papa John's is the Official Pizza Sponsor of the National Football League and Super Bowl XLVII. For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.
Tar Heel Sports Properties is a division of Learfield Sports. In addition to the University of North Carolina at Chapel Hill, Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations and provides exclusive sports programming to more than 1,000 radio stations nationwide. Additionally, Learfield Sports' programming is seen on more than 160 local television stations, cable systems and Regional Sports Networks. Learfield Sports is an operating unit of Learfield Communications, Inc., which was founded in 1972.


