University of North Carolina Athletics
Leadership Academy Unveils New Logo
October 1, 2012 | Leadership Academy
On January 25, 2012, Chancellor Holden Thorp announced that the Carolina Leadership Academy would be renamed in honor of Richard A. Baddour. He provided the following apt rationale for this:
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The Carolina Leadership Academy is one of Dick Baddour's great legacies at Carolina. When he created it, the academy was the first of its kind in collegiate athletics. Since then, it's done so much to help student-athletes, coaches and staff build leadership skills. So this is a perfect way to honor Dick's own leadership and his service to Carolina.
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The 2011-12 Recognition Banquet marked the first opportunity when the participants of the Carolina Leadership Academy could convene en mass since Thorp's notice. Thus, the event offered the first opportunity to commemorate the renaming. It did so with the promised to unveil a new logo – signifying its name change – the following fall, the start of its ninth year of programming.Â
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As promised – with its new name comes a new logo. In doing so, the Leadership Academy partnered with Old Hat Creative, a sports marketing agency based in Norman OK. The two parties went through two rounds of sketches and then four rounds of graphic design to arrive at the finished product. The redesign captured the following elements:
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With this, the Richard A. Baddour Carolina Leadership Academy unveils its new logo as it nears its ten-year anniversary.Â
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The Carolina Leadership Academy is one of Dick Baddour's great legacies at Carolina. When he created it, the academy was the first of its kind in collegiate athletics. Since then, it's done so much to help student-athletes, coaches and staff build leadership skills. So this is a perfect way to honor Dick's own leadership and his service to Carolina.
Â
The 2011-12 Recognition Banquet marked the first opportunity when the participants of the Carolina Leadership Academy could convene en mass since Thorp's notice. Thus, the event offered the first opportunity to commemorate the renaming. It did so with the promised to unveil a new logo – signifying its name change – the following fall, the start of its ninth year of programming.Â
Â
As promised – with its new name comes a new logo. In doing so, the Leadership Academy partnered with Old Hat Creative, a sports marketing agency based in Norman OK. The two parties went through two rounds of sketches and then four rounds of graphic design to arrive at the finished product. The redesign captured the following elements:
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- A logo which befits the first leadership development program in collegiate athletics as well as the premier program;
- A logo which suggests its mission statement: developing world-class leaders for a lifetime of service and success;
- A logo which clearly connects with Carolina Athletics – and its associated athletic success – but still be different than any other athletics logo;
- A logo which targets both prospective and current student-athletes as well as coach and administrators involved;
- A logo which will appear in a variety of places: print (business cards, letterhead, brochures, posters), online (website, videos, message boards), merchandise (shirts, cinch sacks, padfolios, bags), and signage.Â
- A logo which manages to incorporate the entirety of its new name: Richard A. Baddour Carolina Leadership Academy.Â
With this, the Richard A. Baddour Carolina Leadership Academy unveils its new logo as it nears its ten-year anniversary.Â
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