University of North Carolina Athletics
UNC joins U.S. Olympic & Paralympic Committee In Announcing Phase One Concepts Of USOPC College Sports Sustainability Think Tank
February 22, 2021 | General
CHAPEL HILL – As a member of the USOPC College Sports Sustainability Think Tank, the University of North Carolina is pleased to join the United States Olympic & Paralympic Committee in announcing its phase one priorities, which include three concepts focused on sport sustainability, sport structure and vertical partnerships. The concepts were generated through three working groups, which convened during the fall of 2020.
"These concepts are an important starting point as we continue to discuss the future of Olympic Sports, Paralympic sports and youth sports in our country," said UNC Director of Athletics Bubba Cunningham, who has served on the USOPC Collegiate Advisory Council since September, 2018, and has served a member Regulations working group as part of the Think Tank. "Preserving and expanding opportunities to play and compete are critical to personal growth and health. I look forward to continuing to collaborate with the Think Tank to find and share solutions."
Developed by the USOPC Think Tank, the concepts emphasize partnerships across the collegiate space and Olympic and Paralympic movements, and recognize that increased alignment can result in operational efficiencies, untapped revenues and a unified vision of the sport pathway for shared athletes.
During the next several months, Cunningham will join the USOPC Think Tank in convening project teams with industry experts to further explore the above areas. Following a deep-dive within each concept area, actionable recommendations will be developed by the full USOPC Think Tank and shared with the USOPC Collegiate Advisory Council for review. Final recommendations will be shared with the NCAA, college leaders and USOPC board in the coming months.
"These concepts are an important starting point as we continue to discuss the future of Olympic Sports, Paralympic sports and youth sports in our country," said UNC Director of Athletics Bubba Cunningham, who has served on the USOPC Collegiate Advisory Council since September, 2018, and has served a member Regulations working group as part of the Think Tank. "Preserving and expanding opportunities to play and compete are critical to personal growth and health. I look forward to continuing to collaborate with the Think Tank to find and share solutions."
Developed by the USOPC Think Tank, the concepts emphasize partnerships across the collegiate space and Olympic and Paralympic movements, and recognize that increased alignment can result in operational efficiencies, untapped revenues and a unified vision of the sport pathway for shared athletes.
- Sport sustainability. Olympic and Paralympic sports need more flexibility to manage sport-specific expenses and generate revenue in a cost-effective manner. Modifications of current policies may reduce operating costs, including recruiting expense reductions and streamlined regionalized competition, and open access to new resources, including increased collaboration with youth sport programs and national team partnerships.
- Sport structure. The NCAA legacy of broad-based sport sponsorship at the Division I level should be upheld. Preserving this structure may benefit from collaborative sport management with National Governing Bodies through shared costs, policy alignment and collective promotion of the sport pathway. Through partnerships with NGBs, the NCAA sport sponsorship umbrella could extend flexible membership requirements, agile season operations and sport-specific rules customization to help declining Olympic and Paralympic sports manage within the realities of each sport ecosystem.
- Vertical partnerships. Many Olympic and Paralympic sports rights are bundled with football and basketball agreements, which may limit exposure and commercial opportunities. There could be great opportunities for the NCAA, schools and NGBs to partner on sport-specific competitions to facilitate new avenues to increase awareness, exposure and commercial opportunities within each sport. Early efforts could include piloting partnerships around the NCAA championships and/or NGB events, and over time could expand to include content sharing plan and school recognition programs.
During the next several months, Cunningham will join the USOPC Think Tank in convening project teams with industry experts to further explore the above areas. Following a deep-dive within each concept area, actionable recommendations will be developed by the full USOPC Think Tank and shared with the USOPC Collegiate Advisory Council for review. Final recommendations will be shared with the NCAA, college leaders and USOPC board in the coming months.
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