Op-Ed - The Best First Step For NIL: Group Licensing - University of North Carolina Athletics

Bubba Cunningham
University of North Carolina Football v Miami
Hard Rock Stadium
Miami Gardens, FL
Saturday, December 12, 2020

Photo by: Jim Hawkins

Op-Ed - The Best First Step For NIL: Group Licensing

June 1, 2021 | General

It is the ideal solution, they state, because it allows college student-athletes and their schools to work together and benefit together.

North Carolina Director of Athletics Bubba Cunningham and Malaika Underwood, a Tar Heel volleyball alumna, member of the USA Baseball Women's National Team and Senior Vice President at OneTeam Partners, co-authored an opinion piece that was published by the Sports Business Journal on May 31. In it, they make a strong case that the best first step to compensate college student-athletes for their name, image and likeness is group licensing. It is the ideal solution, they state, because it allows college student-athletes and their schools to work together and benefit together.

Read more in the SBJ: https://www.sportsbusinessjournal.com/Journal/Issues/2021/05/31/Opinion/CunninghamUnderwood.aspx