Nicki Moore

Position:
SWA
Class:
Redshirt

Nicki Moore joined the UNC Department of Athletics in June of 2015 and serves as Senior Associate Athletic Director as well as Senior Woman Administrator.

In her Senior Associate A.D. role, she is a member of the department’s Executive Team and oversees two key areas that support UNC student-athletes: Student-Athlete Development and Student-Athlete Health and Performance, which includes Sports Medicine, Sports Psychology, Sports Nutrition and Strength & Conditioning.

She also supervises UNC’s sport administration program and serves as the primary administrator for 10 Tar Heel sports. Additionally, she oversees the department’s gender equity initiatives and supports departmental strategic planning and diversity initiatives.

During her first year at UNC, Moore established the Blue OPS (Optional Performance Series) program, which promotes learning and collaboration among professionals in several different offices with the goal of increasing student-athlete well-being and performance. She also has established UNC’s first full-time sport and counseling psychology position to direct the new Carolina Athletics Mental Health & Performance Psychology Program (CAMP).

For the 2016-17 school year, Moore will serve as chair of the Atlantic Coast Conference SWA Committee. She also helped to develop and now participates in the ACC SWA mentor program.

Before coming to Chapel Hill, Moore spent 11 years at the University of Oklahoma. From 2012-15, she served as the Sooners’ Senior Associate AD for Student Life and Strategic Planning as well as the Senior Woman Administrator. At OU, she oversaw sports medicine, strength and conditioning, psychological resources, housing and dining, sports nutrition, diversity initiatives, gender equity, and served as the sport administrator for seven teams, as well as steering several capital projects.

Moore is a 1996 graduate of the University of Missouri, where she was a four-time captain on the track and field and cross country teams. She was a three-time conference champion, qualified for the NCAA Championships twice and earned silver medals at the USA Outdoor Junior Nationals and the Junior Pan Am Games.

An Academic All-American, she earned post-graduate scholarships from both the NCAA and the Big 12 Conference.

Moore earned a master’s degree in counseling psychology in 1998 and a doctorate in philosophy in 2002, both from Missouri. Her Ph.D. is in counseling psychology with an emphasis in sport psychology. Moore and her husband, Bill, have four sons: Ian, Cullen, Tyler and Brennan. She enjoys time with family, reading, writing, running, and photography.