Staff Directory
- Title:
- Associate Athletic Director/Marketing
- Email:
- Phone:
- 919-962-5193
A member of the UNC staff since 1998, Michael Beale serves as Assistant Athletic Director for Marketing. Among his responsibilities are leading and managing the marketing office and focusing on identifying and developing new revenue growth for the athletic department via ticket sales and the department’s multi-media partnership. He also manages concessions and in-venue merchandise agreements, and he serves as a sport administrator for the baseball and volleyball teams.
Beale served as Assistant Director of Tickets, Assistant Director of Marketing and Director of Marketing at UNC before being promoted to his current position in 2008.
A 1993 graduate of Elon, Beale earned his master of sport administration degree from Ohio University in 1995. From 1995-98, he worked in the athletics marketing office at the University of Kentucky before coming to Chapel Hill.
Born in Richmond, Va., Beale is married to Bethany Beale, a 1994 UNC graduate. They have two daughters, Laney and Ashton.
