University of North Carolina Athletics
Staff Directory
Justin Wilson
- Title:
- Assistant A.D./Football Communications & Branding
Football (primary), Football Credentials
- Email:
- Phone:
- 336-660-8584
Justin Wilson joined the UNC Athletics department as the assistant athletic director for football communications and brand strategy in March 2025. In this role, he serves as the communications contact for head coach Bill Belichick, coaching staff and student-athletes, while also spearheading the publicity efforts for the program.
From July 2022 to March 2025, Wilson was the assistant athletics director of strategic communications at UCF. While with the Knights, he oversaw the day-to-day operations of the strategic communications department, while working closely with the football program.
Wilson previously worked at the Atlantic Coast Conference office as director of communications for three years, primarily responsible for ACC women's basketball, baseball, women's soccer and rowing while assisting with several of the conference’s other sports.
Wilson served as the media coordinator for the 2022 NCAA Women’s Basketball Championship Greensboro (N.C.) Regional, overseeing the online credential program, securing and training the media coordination staff, planning and supervision of media work areas, coordination of all news conferences, lodging, transportation, statistical services, wireless services and telecommunication needs for media representatives.
Prior to joining the league office, Wilson worked at NC State as assistant director of athletics communications for six years where he managed the publicity efforts for baseball, volleyball and rifle. During his tenure working with the baseball program, Wilson traveled with the Wolfpack to the 2013 College World Series, spearheaded the promotion of NC State's first No. 1 ranking in program history, in addition to the ACC’s Pitcher and Freshman of the Year.
A native of Elizabethtown, N.C., Wilson earned a bachelor’s degree in communication with a concentration in media from NC State in 2012.
Wilson and his wife, Angelica, are the proud parents of two children. He is a member of College Sports Communicators (formerly CoSIDA) and is also a devoted member of Kappa Alpha Psi Fraternity, Inc.
From July 2022 to March 2025, Wilson was the assistant athletics director of strategic communications at UCF. While with the Knights, he oversaw the day-to-day operations of the strategic communications department, while working closely with the football program.
Wilson previously worked at the Atlantic Coast Conference office as director of communications for three years, primarily responsible for ACC women's basketball, baseball, women's soccer and rowing while assisting with several of the conference’s other sports.
Wilson served as the media coordinator for the 2022 NCAA Women’s Basketball Championship Greensboro (N.C.) Regional, overseeing the online credential program, securing and training the media coordination staff, planning and supervision of media work areas, coordination of all news conferences, lodging, transportation, statistical services, wireless services and telecommunication needs for media representatives.
Prior to joining the league office, Wilson worked at NC State as assistant director of athletics communications for six years where he managed the publicity efforts for baseball, volleyball and rifle. During his tenure working with the baseball program, Wilson traveled with the Wolfpack to the 2013 College World Series, spearheaded the promotion of NC State's first No. 1 ranking in program history, in addition to the ACC’s Pitcher and Freshman of the Year.
A native of Elizabethtown, N.C., Wilson earned a bachelor’s degree in communication with a concentration in media from NC State in 2012.
Wilson and his wife, Angelica, are the proud parents of two children. He is a member of College Sports Communicators (formerly CoSIDA) and is also a devoted member of Kappa Alpha Psi Fraternity, Inc.
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