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Men's Basketball
- Title:
- Assistant Coach
- Email:
- brad.frederick@unc.edu
- Phone:
- 919-962-1154
This is Brad Frederick’s 13th season on the men’s basketball staff at Carolina. He played for the Tar Heels from 1996-99 under Dean Smith and Bill Guthridge, and is in his fifth year as an assistant to head coach Hubert Davis following eight seasons as a member of Roy Williams’ staff.
Frederick helped Carolina win the 2024 ACC regular-season championship and earn a No. 1 seed in the NCAA Tournament. In 2022, Carolina won the East Regional and beat Duke in the national semifinal in New Orleans to advance to the national championship game in Frederick’s fifth trip to the Final Four. As a player, the Tar Heels appeared in two Final Fours, and he was on Williams’ staff when UNC played in the 2016 and 2017 Final Fours.
Carolina has played in the NCAA Tournament in 10 of his 12 previous seasons on the bench.
He served as director of operations from 2013-17 and began his current role as assistant coach in 2017-18.
He has coached 23 players who have earned All-ACC honors, two ACC Players of the Year and three first-team All-Americas.
Frederick joined Williams’ staff at UNC in 2013. That came after 14 seasons under the direction of Kevin Stallings at Vanderbilt.
As a player, Frederick began his career on the junior varsity team, where he played for Phil Ford. He earned a promotion to the varsity as a sophomore in Dean Smith’s final season as head coach and also played two seasons under head coach Bill Guthridge. The Tar Heels went 86-21 in his three seasons on the varsity. He played in 70 games and was part of UNC teams that won the 1997 and 1998 Atlantic Coast Conference Tournament titles and reached two Final Fours.
Frederick played on Tar Heel teams that featured future NBA standouts Vince Carter and Antawn Jamison, as well as point guard Ed Cota. He was one of three seniors in 1999 with Ademola Okulaja and Scott Williams.
Since joining the UNC staff, Carolina had its highest four-year NCAA seed run ever (three No. 1s and a No. 2 from 2016-19), won the 2017 NCAA title, played in the 2016 and 2022 national championship games, won three NCAA regionals, three regular-season ACC titles and an ACC Tournament title.
Frederick began his coaching career in 2000 at Vanderbilt. During his final season at Vanderbilt, Frederick held the longest tenure of any assistant coach in the Southeastern Conference. While in Nashville, the Commodores won an SEC Tournament title, were ranked in the final AP poll and played in the NCAA Tournament six times, advancing twice to the NCAA Sweet 16.
Frederick is married to the former Jocelyn Isenburg. They have two sons, Benjamin and Sawyer, and a daughter, Carson. Brad’s father, the late Dr. Bob Frederick, was the athletic director at Kansas for 14 years and served as chairman of the NCAA Division I Basketball Committee.
